I1980s: One Iron Pot, One Small Room
In the 1980s, the spring breeze of reform and opening-up had just begun. Ordinary people's lives were getting better day by day, and "dressing cleanly and eating cleanly" became something ordinary people seriously thought about for the first time. But the daily chemical market was still in short supply—there were few choices on the shelves, and to buy a bottle of good dishwashing liquid, one had to go early and ask for favors.
Xun Guangming entered the daily chemical industry in such years.
He had no capital, no background, and no one to teach him. What he had was a small room that could hardly be called a factory, a large pot for boiling materials, and a pair of hands willing to do the hard work. During the day, he tried formulas pot by pot; at night, he watched the fire and dared not close his eyes. Too thick, couldn't wash clean, hurt hands... one pot wasted, then another.
In that era, there was no such word as "brand". Whether you could stand firm depended entirely on one sentence from neighbors: "His stuff works well."
This sentence became YunjiaMei's earliest and hardest signboard.
II1990s: Boiling "Integrity" into the Formula
The market grew bigger and bigger, and temptations also increased. In the 1990s, the daily chemical industry was mixed. Some people made quick money by using cheap raw materials and exaggerated publicity. But Xun Guangming stuck to his principles: Cleaning and care products are trust built through use; fool people once, and they'll never come back.
He would rather have higher costs than use inferior raw materials; would rather produce slower than skip necessary processes. While others competed on price, he competed on repeat customers. Thus, a small factory slowly took root in the surrounding villages—no advertising, relying entirely on word of mouth, one bottle at a time.
This "integrity" later became the thing YunjiaMei was most reluctant to lose.
III2008: Giving This Old Craft a Name
After decades of work, Xun Guangming always had a knot in his heart: this craft could not remain forever as "so-and-so's small factory".
In 2008, the YunjiaMei brand was officially founded; in August 2016, Tangshan Yayun Trading Co., Ltd. was established, and this old craft began standardized operation. The old craft finally had its own name—"Yun" represents ambition, to go higher and farther; "Jiamei" represents the original intention, clean and practical, affordable for every family.
After the brand was established, YunjiaMei's footprints became clearer and clearer:
2008 · Brand Founded: YunjiaMei Daily Chemical was founded, starting with household cleaning products such as laundry detergent and dishwashing liquid, and establishing the first production base;
2012 · Capacity Upgrade: Built modern fully automatic production lines and introduced international advanced filling equipment and quality inspection systems;
2015 · R&D Center: Established the Group R&D center, assembled a scientific research team, cooperated with universities through industry-university-research programs, and launched innovative formula products;
2018 · Global Layout: Launched the internationalization strategy, exported products to Southeast Asia, Africa, Central Asia and other regions, and established the first batch of overseas offices;
2019 · Quality Trust: YunjiaMei series products passed the inspection of Hebei Product Quality Supervision and Inspection Institute, with phosphate-free, aluminum-free, pigment-free and fluorescent agent-free formulas, gaining recognition from authoritative institutions;
2021 · Five Continents Coverage: Business expanded to the Americas, Europe and Oceania, completing the strategic layout across five continents and upgrading to a daily chemical technology group;
2024 · Smart Manufacturing: Comprehensively promoted intelligent manufacturing and digital transformation, building a daily chemical industry ecosystem.
From "usable" to "daring to let people inspect", YunjiaMei turned the old generation's rules into written standards one by one.
IVTaking Over: The New Generation Carries the Old Rules Forward
Times are changing, and so is the industry. In December 2024, Xun Tao succeeded as the legal representative of the company, formally taking over the relay baton of decades of craftsmanship from the older generation.
Xun Tao grew up in the workshop. For him, that large iron pot and the phrase "does it work well" are not stories, but memories. What he took over was not just a factory or a brand, but the "integrity" accumulated by two generations.
But he also wants this old craft to take on a new look: upgrading workshop-style production to fully automatic intelligent production lines and digital quality control; upgrading "relying on experience to adjust formulas" to standardized R&D in laboratories; upgrading products sold only in nearby villages to sold nationwide and worldwide.
The old rules haven't changed: products must be solid and conscience must be at ease. What has changed are the tools and vision for doing things.
VFrom Leting to More Than 60 Countries
Today's YunjiaMei is no longer the drafty small room of those years.
Modern production bases have risen one after another, introducing internationally advanced automated production lines, with annual production capacity exceeding 500,000 tons;
Products cover laundry detergent, dishwashing liquid, household cleaning, daily care and other series, entering more and more families;
Markets started from North China, gradually expanded nationwide, and are exported to more than 60 countries and regions worldwide.
From an iron pot by the Bohai Bay to a bottle of laundry detergent on overseas shelves, this road has taken two full generations.
VIKeep Doing the Thing Called "Clean"
Someone asked, what have you been doing in the daily chemical industry for decades?
The people of YunjiaMei answered very simply: "Let ordinary people wash clean and use with confidence. This is worth it."
YunjiaMei has no myth of overnight riches, nor does it rely on extravagant advertising. What it has is a formula boiled out of one pot, a reputation built bottle by bottle, and two generations who identified with one thing called "clean" and stuck to it.
In the future, YunjiaMei will continue on the green and sustainable path, bringing this integrity from Leting to farther places.
This is the founding story of YunjiaMei.